The first sign of the digital revolution preparing to reach its peak was when the music industry saw a complete shift from physical to digital consumption. What was once ruled by music records, tapes and CDs has become completely on the digital platform with Apple iTunes.

The entertainment mobility event through the development of music applications itself, was a sign that the global media and entertainment industry – across its various genres – was going to witness massive change.

Today, the same change is being observed by the gaming, cable and information industries – all being consumed digitally and evolving with the constant advancements in technology in entertainment.

In this article, we’ll take a more in-depth look at change while examining ways in which you can initiate that change using technology and partnering with a partner. entertainment application development company.

Advances in technology have brought a slew of new platforms and content providers – Facebook, Twitch, Netflix, and YouTube – that have grown exponentially over the past decade.

With so many media and entertainment options presented to consumers, how can businesses win the race to be the best in the business?

– Engaging experience, rich content, appropriate implementation of technology in entertainment, and increased personalization.

How is the media and entertainment industry changing

The business model is constantly evolving

If you look to the digital trends that underpin the media and entertainment arena, you will find disruptions constantly sweeping through the M&E industry, fueling the invention and expansion of new business models. Consumers have started to expect media and entertainment providers to deliver content based on their convenience, choice, and value, all packaged in personalized experience packaging.

Brands that care about their existence have started to give in to this demand on multiple platforms.

Advertising models are emerging

As the boundaries between digital and linear media are blurred, advertisers are evolving to understand and then target viewers. On the other hand, viewers are fragmented across multiple video platforms – from live TV to smart TV, and from desktops to now mobile and immersive platforms such as virtual reality, augmented reality. and portable devices.

statistical survey of devices used to watch digital content

To match this platform change, advertising medium also takes several forms, such as native, vertical, 360-degree, and programmatic ads.

Customers are now looking for new experiences

Previously, a linear model worked in traditional M&E models in terms of distribution, creativity and monetization. Previously, consumers were passive, waiting for content to be made available to them. But with digital transformation, a new world order has emerged – it is more disintermediated, atomized, complex and dynamic. This, in turn, has raised expectations as to how services should be delivered.

Until a few years ago, consumers were thrilled to deliver content across multiple platforms. Now, they want a personalized experience on all fronts: financial services, mobility, entertainment content and communication. Something that was caused by the active role of movie streaming apps in redefining entertainment.

The change, driven by stiff competition, which the industry is witnessing on all fronts – consumers, advertisers and M&E providers – requires a change in the way media and entertainment industry providers deliver their services.

This shift, which can help companies win the competitive race to the top of the M&E industry, should be two-way: technological and marketing. Let’s take a look at the two aspects that make up the most successful mobile apps, individually.

Technologies that can help entertainment brands get ahead in the industry

technologies helping the growth of the entertainment industry

AI for personalization

Artificial intelligence has played a important role in improving the customer experience in all industries and more specifically in the entertainment and media industries, making it the key entertainment technology of tomorrow. This is expected to continue in the years to come as media companies continue to work with AI for personal content recommendations and better ads.

With growing customer expectations and the demand for personalized content, media companies have started to make AI an inherent technology. It allows them to personalize the content that users consume in addition to the advertisements that users see. Technology also plays an important role in understanding clients’ compensation preferences.

Content of augmented and virtual realities

In 2017, it was predicted by The Global Entertainment and Media Outlook that by 2020, VR content revenue would reach $ 5 billion. Even though the application of technologies in the entertainment industry has been slow, companies have slowly started to increase adoption in the game industry.

Focus dedicated to the development of the media company

In an ode to becoming big digital media houses, agencies tend to focus more on their exciting media arms and less on developing smart businesses. This is the reason why a number of entertainment companies, which despite incredible content and a loyal user base, have failed.

The times ahead will favor those who start investing in technologies that ensure high efficiency, low expenses and better work processes aligned with constant improvement.

Confidentiality and decentralized data distribution

In recent years, fake news and the constant misuse of customer data has become a reality in the media and entertainment industry. In 2020 and beyond, media agencies are expected to use disruptive technologies such as AI and Blockchain to detect and block deep fakes.

Overall, the survival race to become the world’s most successful applications will be won by agencies who know how to use technology not only to meet the needs of their user base, but also to make their infrastructure business. smarter.

Now that we’ve taken a look at the tech side in entertainment and what technology can make you a winner in the entertainment race, let’s take a look at the marketing side.

How to Market Your Entertainment App to Success

Sell ​​the experience

What every media and entertainment entrepreneur needs to understand is that they compete for user attention with TV channels, social media content, YouTube, OTT platforms, and podcasts.

So what they need from your brand in return for their attention would be an immersive experience. One way to accomplish this may be through “Live” content, one that gives consumers the impression that they are witnessing everything firsthand. Another way more related to content may be what Netflix is ​​doing with its Unsolved Mysteries series. The the series asks users to share their ideology or their findings about the episodes broadcast.

The ultimate goal in both of these cases is to deliver immersive app experiences – something that is unanimously present in the most successful apps in the field.

Reach your audience on multiple platforms

netflix billboard ad

While this is obvious, you will be amazed at how very few news houses reach out to their clients on different platforms.

For a user of the app, there is direct access to trailers of upcoming shows, which non-subscribers remain private. The solution to this gap is simple: promotion. You need to promote your upcoming content on social media platforms using targeted advertisements and posts.

Promote ethical practices and transparency

As the changing social wave has brought a number of necessities like the non-binary movement and black life to the forefront, being media houses you should go ahead with your choice of content to be a part. societal revolutions you believe in.

Focus on promoting a fully transparent and ethical practice for your business – this may include detailing the content fact-checking policy and promoting stories from your brand culture that show your brand as a person. .

Keep followers engaged

Unless you plan to follow Netflix’s move from cancel subscriptions of inactive customers, we recommend that you keep your followers engaged.

There are several ways to retarget your customers: an effective push notification strategy, social media ads and emails notifying customers of the new season’s launch, etc. The idea is to use the power of personalization to keep your followers engaged and active on your platform.

Reinventing the growth of your entertainment business isn’t easy. You will need to partner with a multimedia software development company to chart the course for digital transformation. The success of your mobile app will ultimately depend on effectively building your app and its ability to deliver the same valuable experience, even at high concurrency events.

Prateek Saxena

Prateek Saxena

DIRECTOR & CO-FOUNDER

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