The management company The Core Entertainment and Universal Music Canada (UMC) have formed a joint venture.

The Core is an entertainment and artist management company formed in partnership with Live Nation and founded in 2019 by veteran Music Director Kevin “Chief” Zaruk and serial entrepreneur Simon Tikhman.

The UMC team, led by President and CEO Jeffrey Remedios and Executive Vice President and General Manager Kristen Burke, will work in tandem with Founders of The Core, Zaruk and Tikhman, and President of The Core. Canada Tracy Martin, to select a list of talents who they believe are “on the cusp of making an international impact” and jointly develop the acts in their respective and distinct roles of direction and label.

As part of the deal with UMC, The Core will provide A&R management, creative direction and development services to artists, bringing key artists to Universal Music Canada for UMC to consider signing a recorded music deal.

The joint venture is launched with the signing of its first recording artist: Canadian Grammy-nominated, Nashville-based singer-songwriter Steven Lee Olsen, who is scheduled to release new music on July 30, 2021.

Steven Lee Olsen’s signing with The Core Entertainment and Universal Music Canada is the first of many recorded music releases, in all genres, planned to come.

“The Core Entertainment’s vision and willingness to champion artists is inspiring. “

Jeffrey Remedios, UMC

Remedios said: “I have long admired the individual strengths, intelligence and passions of Chef Simon and Tracy. Core Entertainment’s vision and willingness to champion artists is inspiring.

“This partnership is an opportunity to work with people we admire to do what we love: supporting a wide range of artists alongside a great management team.

“Steven Lee Olsen is a prolific songwriter with a voice that demands to be heard. With his signing, UMC couldn’t be more proud to double our commitment to country music with Steven at the forefront.

“The Core strives to work with the most innovative and authentic leaders in the industry, and there is no doubt that Jeffrey, Kristen and the team at Universal Music Canada are among the best in the business. “

Kevin “chef” Zaruk, Simon Tikhman and Tracy Martin, The Core

Tikhman, Zaruk and Martin added, “The Core strives to work with the most innovative and authentic leaders in the industry, and there is no doubt that Jeffrey, Kristen and the team at Universal Music Canada are among the the best in the industry.

“We both know the artist always comes first, and this powerful collaboration will allow us to holistically support some of today’s brightest talent across all genres.

“We are delighted to welcome country singer-songwriter Steven Lee Olsen to the family as our first joint signing and look forward to a long and successful partnership. “

Music trade around the world


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