EXCLUSIVE: PopViewers, the movie and TV show recommendation app, has announced a partnership with comedian and show host Steve Harvey.

PopViewers is a black-owned tech startup focused on amplifying diverse voices. Harvey will partner with PopViewers Inc. to elevate its mission to not only help users find what to watch next, but to make sure the voice of viewers is heard.

“PopViewers creates a more inclusive viewing experience and builds a space that represents the voices and perspectives of viewers from diverse backgrounds,” said Steve Harvey. Most media reviews don’t look like me or look like Chris, and that impacts how movies and shows are sold to a wider audience. That’s why I like the vision and why I decided to do this partnership. By bringing more diverse voices, we can elevate great talent, ensuring they can be recognized and appreciated globally.

Since launching a year ago, PopViewers has seen install growth of 10-14% per week. The app, currently available in the Apple Store, is a community created to help people discover which movies and TV shows to watch next and provides them with a platform to engage with other users about the content they watch. ‘they consume. PopViewers democratizes the critical review process and is a sentiment analysis and marketing resource for movie chains, studios, TV networks and streaming platforms. By building a sentiment-powered machine learning application, the company’s goal is to create not only a more diverse media landscape, but one that delivers content that resonates better with audiences.

By redefining the film review feedback loop, shortening it and making it more accurate through diversity and inclusion, PopViewers is able to dramatically reduce costs for content creators by reducing wasted budgets. production and marketing. The real winners are the viewers who have created content that they will want to watch with enthusiasm.

“Growing up in Warren, Ohio, I used to watch The Steve Harvey Show after school. Through the screen, he taught me valuable life lessons. I thought then, if Steve Harvey could dream big enough to get out of Cleveland, Ohio to be on my TV, I could do the same,” CEO and Founder Chris Witherspoon said.

“One of the most important things I’ve learned in my journey as founder and CEO is to have a clear, unwavering vision – no matter the obstacles in front of me – and to lead with passion. and conviction. I learned this from a talk Steve Harvey gave years ago, which makes it surreal to have him as a partner in helping PopViewers flourish.

Steve Harvey fans can now access PopViewers to voice their thoughts and support Judge Steve Harveythe family quarrel shows, and a host of other top shows and films. Harvey Ventures has always invested in black founders and with Steve Harvey Global Chief Strategy Officer Thabiti Stephens leading this partnership, the team will draw on insights from across the Harvey portfolio to help elevate and scale PopViewers.

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