Rakuten and TelefÃ³nica have announced the launch of the Rakuten Living app on Movistar +.
As a result, Movistar FusiÃ³n users in 1.4 million households equipped with the UHD set-top box can now access a new digital experience that connects online entertainment with live events.
It allows them to discover on television the program of live events and other entertainment activities in various Spanish cities such as Madrid, Malaga or Barcelona. In addition, tickets for events in other major European cities, including London or Berlin, can be purchased.
The Living application integrates with voice management via Aura, the AI ââvirtual assistant from TelefÃ³nica. In addition, users can connect the app to their account on the purchasing and affiliate platform at Rakuten.es.
Commenting on the launch, CÃ©dric Dufour, Managing Director of the Rakuten purchasing and affiliate platform, said: âOur goal is to create an innovative, customer-centric loyalty program. The key and differentiation is the combination of a high value product, unique offers and exclusive experiences for consumers.
âWe are proud to collaborate with TelefÃ³nica. The Rakuten Living app allows Movistar + viewers to buy directly from their TV and connect their digital experience to a variety of live events and leisure activities â.
Antonio GuzmÃ¡n, Digital Home Director of TelefÃ³nica’s Digital Unit, added: âOur customers can learn, have fun, exercise or buy through Movistar + TV and all from the comfort of their sofa. We are very happy to have Rakuten on board, it enriches our platform and customers will enjoy discovering and booking all kinds of exclusive activities â.