MUMBAI: MX Player has become the number one entertainment app, according to a FICCI report on the media and entertainment industry in India titled “The Age of Mainstream Art”.
Ranking is based on apps categorized into entertainment categories on iOS and Google Play. The entertainment streaming app launched in February 2019 led the market in terms of monthly active users, followed by Hotstar, Tik Tok, BookMyShow, Jio TV, Amazon Prime Video, Netflix, SonyLiv, Airtel TV and Voot.
Currently, MX Player has 280 million MAU in the world and 175 million MAU in India.
Commenting on this, Karan Bedi, CEO of MX Player, said, “We are a young brand and I am delighted that in such a short time we have become the number one entertainment app of 2019 in India. Our scale and penetration remains unmatched and our goal is to keep innovating and experimenting with genres, stories, languages, characters to be able to meet all palettes, improving our product and ensuring that users continue to engage with a new experience, every time they log into MX Player.
India ranks among the fastest growing application markets in the world, where entertainment applications have significant consumer engagement.
According to the report, the total number of downloads among M&E categories increased by 7%, while the total number of sessions increased across all M&E app categories, with entertainment increasing by 31%, music by 81. % and news and magazines by 40%.
Games are up 36% and MX Player recently added a games section that hosts very familiar and easy to learn hyper casual games that users can enjoy even without data or internet access, and play in a competitive format.
True to the promise of delivering ‘Everytainment’ – the platform is emerging as the one stop shop for all things entertainment with its best offline video playback capabilities, critically acclaimed original series, a large repository Online streaming of over 150,000 hours of premium content, including live channels and catch-up TV, audio music and games.


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