Atlantic Records from Warner Music UK has entered into a joint venture with Irish rap, hip-hop and drill label Trust It Entertainment.

As part of this partnership, Atlantic Records UK will work closely with Solomon Adesiyan, CEO and Director of Trust It Entertainment, and the team at Warner Music Ireland, to invest in signing and artist development as well as the providing marketing support.

Together, they will also develop strategies targeting the local black music market. As part of the deal, Adesiyan will also act as a consultant to Atlantic Records UK, both in terms of A&R and culture.

Trust It Entertainment was founded by Adesiyan in 2016, during which time they worked with and developed a range of artists including AV9, Alicia Raye, Andre Fazaz, BoyW1DR, Chuks, Evans Junior, J.B2 and Offica.

Shekinah Adewumi as Strategic Partner and Co-Director, and Joel Safo, Head of A&R are also part of Trust It Entertainment.

Apart from music, Trust it Entertainment works in other areas of Irish urban culture such as fashion, art and business.

Adesiyan is also the founder of Dearfachtv and current co-owner of New Eire TV.

“It feels like black music has found its voice in Ireland, and Solomon and the team at Trust It Entertainment are at the heart of it, setting the cultural agenda and inspiring the next generation of talent.

Austin Daboh, Atlantic Records UK

Austin Daboh, Executive Vice President of Atlantic Records UK, said: “We have known Solomon for a few years now, and he truly is the linchpin helping to propel the Irish black music scene to new heights.

“It feels like black music has found its voice in Ireland, and Solomon and the team at Trust It Entertainment are at the heart of it, setting the cultural agenda and inspiring the next generation of talent.

“We look forward to working with them to help develop and champion the extraordinary artists who are flourishing in the region and to present them to a global audience. “

“We are really happy to partner with the Atlantic team as with their support we will have the resources to seek out and further develop the best talent in Ireland.”

Solomon Adesiyan, Trust It Entertainment

Solomon Adesiyan, CEO and Director of Trust It Entertainment, added: “We are really happy to partner with the Atlantic team as with their support we will have the resources to find and develop the best talent in Ireland.

“Plus, it will be great to tap into Atlantic’s global network and showcase our artists internationally.Music trade around the world


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