Commenting on the partnership, Ajit Andhare, COO, Viacom18 Studios, said, “As Viacom18 Studios grows and enters a new chapter, we are exploring key partnerships with creators who are shaping mainstream entertainment. Collaborating to build a film list further strengthens our long term association with Karan and Dharma Productions. ”
Karan Johar added, “In Viacom18 Studios and Ajit, we have a partner who not only shares our vision for storytelling, but also our approach to differentiated cinema. Dharma Productions is committed to entertaining moviegoers around the world with every movie and this partnership will do more. ”
Apoorva Mehta, CEO of Dharma Productions, said: “The partnership with Viacom18 Studios is an important milestone for Dharma as, together, we prepare to bring the best of Hindi cinema back to theaters. We believe that strategic alliances are the way forward for the film industry and this partnership is the stepping stone towards a long-term alliance. ”
The films that are part of this deal are in various stages of production and are expected to release within the next 18-24 months. Viacom18 Studios has created a unique movie brand and has a list of upcoming releases that includes several Bollywood and Hollywood movies.
Disclaimer: The article was produced on behalf of VIACOM18 Media Pvt Ltd. by The Times Internet Spotlight Team.